There’s no shortage of coaches selling “blueprints” to success. Follow this exact formula, they say, and you’ll hit six figures, grow your team, or scale your business overnight.
Here’s the problem: when you copy someone else’s blueprint, you end up with someone else’s business.
In this week’s Office Hours, we unpacked why blueprints fail, how alignment wins, and what it really looks like to stop copying and start creating.
Why Blueprints Fail
Blueprints give the illusion of certainty. They promise that if you copy someone else’s steps, you’ll get their results. But unless you’re buying into a franchise, it rarely works. Why? Because blueprints don’t account for you.
Your gifts, your strengths, your vision—they matter more than any template. Without them, every move feels forced, draining, and misaligned.
Dean Kathy’s Take: Use Blueprints for Inspiration, Not Imitation
“Exhorters, don’t freak out! It’s okay to study what works. Look at someone else’s blueprint, see what sparks ideas, then make it your own. That’s flattery, not thievery. But copy it word-for-word, and you’re building their vision—not yours.”
Dean Kathy’s reminder? Discover YOU. You’ve tried everyone else’s blueprint—why not finally bet on yourself?
Coach Nyala’s Take: From R&D to Alignment
Early in her real estate career, Coach Nyala was told to “R&D—rip-off and duplicate.” It worked to stay productive, but left her drained and disconnected.
The breakthrough came when she embraced her gift of educating and empowering through wellness. “When I stopped copying and started creating from alignment, everything changed. Joy came back into my business.”
Dr. Lisa’s Take: Reverse-Engineer vs. Real Success
Dr. Lisa admits she’s wired to reverse-engineer. But success didn’t come until she carved her own path as a marketing technologist.
“It wasn’t until I understood myself and my audience that things clicked. Alignment isn’t static—it grows as you grow.”
The Takeaway
Blueprints can give you ideas. But they can’t give you identity.
When you stop copying and start creating from your authentic gifts, your business becomes sustainable, joyful, and successful on your terms.
👉🏽 Ready to align your business with who you are? Join us inside the BestieFinder Network and discover the backbone to build your brand on.