You can read every pricing guide, tweak your packages a dozen times, and still feel like your revenue isn’t consistent. Sound familiar?

Here’s the uncomfortable truth: pricing isn’t just a strategy problem. More often, it’s an alignment problem.

When your prices don’t reflect who you are, what you’re great at, and the life you want to build, no strategy in the world will hold up. It’s like trying to build a house on sand—shiny structure, shaky foundation.

Why We Skip Alignment

Most solopreneurs jump to strategy first because that’s what feels urgent.

• “How much should I charge?”
• “What’s the best way to package this?”
• “How do I get to the next level?”

All valid questions—but if you’re asking them before you’ve done the inner work of alignment, your answers will only take you in circles. You’ll price based on fear (“will anyone pay this?”), comparison (“what are others charging?”), or desperation (“I just need cash flow right now”).

That’s how you end up undercharging, overdelivering, and quietly resenting your clients.

The Alignment Foundation

Alignment is about more than “knowing your worth.” It’s about building a business that fits you. That means asking questions like:

• What work actually energizes me—and what drains me?
• What kind of clients feel like a mutual fit instead of a battle?
• How do I want my business to support my life, not consume it?

When you start here, your pricing stops being a random number and starts being a reflection of how you’re meant to work.

Once alignment is clear, strategy stops being guesswork and starts being intentional.

• Packaging? You’ll know which offers serve both you and your clients best.
• Messaging? You’ll attract the right-fit clients instead of chasing everyone.
• Pricing? You’ll set numbers that honor your time, talent, and boundaries.

Alignment doesn’t replace strategy. It fuels it.

A Reflection for You

Before you make another pricing tweak, pause and ask yourself:

Is this a strategy problem—or an alignment problem?

If it’s alignment, no amount of number-crunching will fix it. But when you do the alignment work first, your strategy finally clicks into place.

✨ Your next step: Take a hard look at the last client you undercharged for. Was the issue the strategy you used… or that you weren’t fully aligned with what you offered in the first place?

Ready to Find Your Alignment?

If this post made you pause and think, “Maybe I’ve been treating an alignment issue like a strategy problem…” you’re not alone.

The best way to start realignment is by understanding how you’re wired—the gifts that drive you, the patterns that keep tripping you up, and the strengths you can lean into.

That’s precisely what our Gift Assessment uncovers.👉🏽 Take the BestieFinder Gift Assessment today and get clarity on who you are as a leader and entrepreneur—so your strategies stop spinning and finally start sticking.